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What is the Best Keyword Difficulty Tool?

By |Categories: Research|Tags: , , , , |

Keyword research is arguably the most important step in the SEO process. It's the perfect antidote to Google's recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to "punch above your weight" by manipulating your way to the top of the search engine results. Or at least, where the competition is weak [...]

7 Completely Free Link Building Ideas for eCommerce Sites

By |Categories: Promote Your Content|

Working with up-and-coming eCommerce businesses is a passion, a pleasure, and somewhat of a tricky challenge when it comes to link building.   I first encountered this unique challenge when working for Bavarian Clockworks, a small (but mighty) seller of high-end clocks. My team and I had inherited an impeccable website - user-friendly with strong [...]

Insider Spotlight on Keyword Difficulty: Will You Rank?

By |Categories: Improve Your Rankings|

Will we rank? Ping. The notification bell at the upper, right-hand corner of my Trello dashboard lights up in a bright red hue. I have a new message. “But will we rank?” the client’s message reads. We’d inherited the Australian-based startup from a solid referral source. With a steady team of contributors, beautiful branding, and [...]

8 Landing Page Optimization Tips

By |Categories: SEO Knowledge|

Editor's note: This is a guest post by Chris Hickman, Founder and CEO at Adficient, with 15 years of experience in search marketing and conversion optimization. Landing pages are single web pages that aim to convince your visitor to join your mailing list, purchase your product, sign up for your free trial, watch an informative video, [...]

How to Get Traction With Do It Yourself SEO

By |Categories: Improve Your Rankings|

My friend Kal, a SaaS startup founder, really wants to boost his marketing efforts using SEO after learning a bit about it online. He’s read almost every blog on DIY SEO for startups and has done a bit of research on what makes search engine optimization help a website stand out. However, Kal is way too [...]

The 18 Most Valuable Tweets of All Time

By |Categories: Research|

"The Fake News Media hates when I use what has turned out to be my very powerful Social Media - over 100 million people! I can go around them” - President Trump We’re not here to speculate whether the current President can use his Twitter as a replacement for traditional media coverage. However, we [...]

How to Get Your SaaS Startup Ranked in the Best Software Directories

By |Categories: Build Your Authority|

What’s the best way to get exposure for your SaaS startup? When you’re starting out, paid advertising options are abundant and doing SEO for SaaS isn’t easy. It may seem like the best way to gain exposure is to shell out a big budget on some marketing campaigns. But if you don’t know which ones will [...]

24 of the Best Free SEO Related Software Tools

By |Categories: App Reviews|

It all started with a simple question. I asked my coworkers here at CanIRank, “What software do you use on a regular basis to help get your SEO-related work done?” Of course, everyone mentioned CanIRank because we happen to think it’s the best SEO software out there. Yet one great app alone isn’t enough to get [...]

How to Boost Your SEO Using the Lean Startup Methodology

By |Categories: Improve Your Rankings|

Planning and executing a major content marketing and SEO strategy can be time-consuming and very expensive, especially if it fails. While SEO isn’t necessarily as expensive as paid ads, it does require a substantial amount of effort to successfully implement. Instead of taking a large jump and risking failure, what if there was a way [...]

19 of the Most Valuable SaaS Startup Marketing Tips

By |Categories: Build Your Authority|

Marketing a SaaS business can be difficult. These startups often enter the market with a new type of software that is unfamiliar, a product that may not be totally refined, and a skeptical audience who is weary about signing up for another monthly expense. Successful SaaS businesses have figured out how to quickly establish themselves [...]

Deadlink Outreach: Why You Should Do It and How

By |Categories: Build Your Authority|

Editor’s note: the following is a guest post contributed by Anastasios Koutsogiannis, marketing coordinator for GenieBelt, a construction management software start-up based in Denmark. Outreach is a critical part of marketing. But with so many people doing it, how do you rise above the noise to get any attention? The answer lies in a form of networking known [...]

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