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how does longer content help rankings

Data-driven SEO Part 2: Does Long Content Really Rank Better?

By | January 18th, 2017|Research, SEO Knowledge|

Many SEOs have made the claim that long content ranks better, but... Is this yet another example of confusing correlation vs causation? Does longer content just earn more links? Do bigger, more authoritative sites publish longer content? Is longer content just better optimized? Or… will publishing longer content really help you rank better? Using CanIRank’s ability to [...]

Startups and Search Engines: SEO vs PPC

By | May 16th, 2017|SEO Knowledge|

Being found easily online is critical for a startup. With over 40,000 searches per second on Google, high search engine rankings are especially important to generating website traffic. Startups have two options available to take advantage of keywords related to their product or service, either pay per click or search engine optimization. Let's take a [...]

How to Define a Content Amplification Process

By | May 4th, 2017|Tutorials|

Alas! You’ve finished the piece of content you’ve been pouring your [heavily caffeinated] heart and soul into for weeks, and in some cases, even months. Much like an overwhelmed and sleep-deprived parent to a newborn, you may be asking yourself, “Now what do I do with it?!” Breathe. We’re here to help; while we’re not exactly [...]

Startup SEO Case Studies: 5 Startups that Crushed their Established Competitors

By | April 18th, 2017|Case Studies|

Over the years, Search Engine Optimization (SEO) has proven itself to be a very effective marketing method for startups. Let’s face it, life as a startup isn't easy. Going up against proven online competitors is like throwing a goldfish into a shark tank. It's not easy being a little fish in a big pond. Startups [...]

How to Optimize Images for Web and Better SEO

By | April 3rd, 2017|SEO Knowledge|

Those big beautiful images you've worked so hard at getting onto your website might actually be ruining your SEO. Picture this situation. Someone visits your site, and those lovely new images are causing your pages to load slower. Now instead of waiting around, visitors quickly hit the back button on their browser. Ouch! Your bounce [...]

6 Simple SEO Blogging Tips

By | March 27th, 2017|Improve Your Rankings|

Bringing an SEO agency onboard to spearhead your company's SEO is an effective way to boost your business's online presence. Although it's tempting to let them go off and do their own thing while you take care of business, you'll achieve better results by working together with your agency as a team. In our experience, we [...]

How to Do SEO on a Small Budget

By | March 7th, 2017|SEO Knowledge|

How much SEO can I get for less than $500 a month? This is a common question among bootstrapped startups and small businesses on a very tight budget. Yet, the answer is quite simple. This budget is too small to get quality work done by a reliable SEO agency, so you’re left with only one [...]

How to Create an SEO Silo to Boost Your Website Relevancy and Authority

By | February 20th, 2017|SEO Knowledge|

SEO silos are your best startup marketing weapon in the fight against online anonymity. Crickets... That's the sound you hear every time you hit publish on your spanking new startup blog. But you're not alone... It's the same situation all new businesses face when starting out. Unlike the old T.V. sitcom "Cheers" where everybody knows your [...]

SEO for Web Designers

By | February 17th, 2017|SEO Knowledge|

How about a 5 point rundown on the absolute must do SEO tasks for busy web designers? With these 5 points you will have taken care of the basics of SEO so if you have time you can come back and do a more in depth optimization in the future.

9 Tactics To Increase Cold Email Open Rates

By | February 1st, 2017|Promote Your Content|

Editor’s note: the following is a guest post contributed by Justin McGill,  Founder of LeadFuze, B2B lead generation software for outbound sales enablement. Cold email is an excellent tool to promote your content and your company. While sometimes compared to junk mail or spam, when used correctly, it can be a great way to build [...]

How We Helped a New SaaS Startup Go from 0 to $50,000/ month in Free, Organic SEO traffic

By | January 12th, 2017|Case Studies|

PDF Pro offers a completely cloud-based solution for creating, editing, and reviewing PDF files, eliminating the need to download expensive and cumbersome software just to make a few edits or convert PDF to word. Like other disruptive engineering-driven startups, PDF Pro is easier to use, faster, and more affordable than legacy products. Unfortunately, that didn’t [...]

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