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Google BERT update changes: How it affects you

How Google BERT Changes SEO

By |Categories: SEO Knowledge|

When Google releases a new algorithm they describe as "one of the biggest leaps forward in the history of search", SEOs pay attention. Good SEO consultants and their clients will want to know how these changes will impact SEO strategy, and if there are any actions that can be taken to improve rankings under the [...]

How to Pitch the Press Like a PR Pro

By |Categories: Promote Your Content|

Do you wish the press would cover your business? Getting featured on a major news site or established blog can be a huge boon: not only helping to grow your brand but also gaining potential customers. Let’s face it, reaching out to the press can be intimidating. You may not know what to say or [...]

5 Easy Ways to Drive Targeted Traffic From Social Media for eCommerce

By |Categories: Promote Your Content|

Website traffic is one of the most valuable resources you can use to gain prospects, repeat customers, and validate your website's content/presence. Imagine your website or landing page as a brick and mortar store; for you to gain sales, you'll need to drive some foot traffic your way. The "build it, and it will come" [...]

Introducing Cassandra, Content Marketer Specializing in Financial Services

By |Categories: Meet The Team|

Employee Spotlight Introducing Cassandra, our email marketing enthusiast and content savvy consultant. When Cassandra isn’t improving email campaigns results dramatically, you can find her cheerfully getting things done. Problems? Get Cassandra, she’s got you. About Cassandra: Cassandra is a CanIRank Full Service Content Specialist and has spent her career working [...]

How to Publish Press Releases for SEO

By |Categories: Grow Your Content, Promote Your Content|

Marketers are increasingly expected to do more with less. That tends to mean focusing on the most quantifiable activities, or those with viral potential. Both approaches demand relationship building: Ranking in organic search involves developing relationships with other website owners to earn backlinks. Landing your story in reputable publications means pitching busy journalists Outreach is [...]

How to Convince and Convert SEO Skeptics

By |Categories: SEO Knowledge|

If you’ve worked in digital marketing long enough, you know there are plenty of people who believe search engine optimization is a scam. And who can blame them? There are so many dodgy SEO “experts” out there, sending typo-ridden cold emails claiming they can solve every problem simply by “improving SEO.” On top of this, [...]

How to Identify a Content Gap with Keyword Research

By |Categories: Grow Your Content, Research|

Angie is in charge of developing new content for her employer. She’s new on the job and wants to come up with something unique; something timely that will set her work apart from the content that’s been previously posted on her employer’s blog. But that’s the problem: her employer has so much content on their [...]

SEO for Financial Services: How to get Google clicks at a 97% discount

By |Categories: Case Studies|

If you’re a fintech or financial services business, you’re probably accustomed to paying thousands of dollars a month buying traffic from Google AdWords. A single click on a valuable commercial keyword can cost anywhere from a few dollars to over $100. Now imagine you could get that exact same traffic — prospects actively searching Google [...]

Introducing, Jennilyn Adefuin our Consultant & Head of Culture

By |Categories: Meet The Team|

Employee Spotlight At CanIRank, we are proud of the diverse consultants all over the world. Jennilyn is Lead Consultant here at CanIRank, and also heads up our culture and employee engagement initiatives. Jennilyn has head up everything from our bi-weekly employee socials, to our off-site company meetups. Jennilyn brings a lot of the fun aspects [...]

How to Heal: Natural Wellness Marketing after Google Medic

By |Categories: Build Your Authority, Grow Your Content, Improve Your Rankings|

Why does Google hate my health content? Search engines are conspiring with the pharmaceutical industry to censor the internet and ensure that natural health information is hard to find. At least, that’s the narrative dominating alternative medicine spaces following the armageddon caused by Google’s core algorithm updates beginning in March 2018. The infamous ‘Medic’ update [...]

Why Your Business Needs a Social Media Competitor Analysis

By |Categories: SEO Knowledge|

You want your brand to stand out on social media but it seems like your competition always has a leg up on you. They have more followers, more engagement, and more loyal fans...how can you even compete? Let us introduce you to your new secret weapon: A Social Media Competitor Analysis. If you do a [...]

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